Smart Casuals

Jaya Misra has admired and observed the femininity that surrounds and inspired her, each of her creations glorifies a dazzling femininity through the magnificence of noble materials and impeccable cuts.

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Jaya Misra herself calls her collection as, “My label’s boho-chic aesthetic is best suited for the confident and free-spirited woman who is not afraid to stand out in a crowd. The beauty of nature also heavily inspires me. This can be seen in the earthy color palette and floral motifs I often turn to and have emerged as a signature of my brand too”.

In 2018 summer, she launched her extraordinary art work through ‘Mosaic Collection’. It was exclusively launched in Dubai Fashion League 2, Dubai. This collection is a selection of contemporary designs influenced by intricate patterns and vivid graphics. This modern collection utilizes clean edges, clever repeats and tromp l’oeil effects, reviving the mood of the 60’s with its ‘Op Art’ geometry and explorations of colour.

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SMART CASUALS WEAR

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SMART CASUALS WEAR

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SMART CASUALS WEAR

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SMART CASUALS WEAR

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SMART CASUALS WEAR

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SMART CASUALS WEAR

Smart Casuals-image

SMART CASUALS WEAR

Smart Casuals-image

SMART CASUALS WEAR

Smart Casuals-image

SMART CASUALS WEAR

Smart Casuals-image

SMART CASUALS WEAR