Jaya Misra, a savvy fashion designer with a traditional streak running through her explorative style personality, is one of the original proponents of India and abroad as well. This internationally acclaimed fashion designer brought a new epitome of fashion in the industry.
Her eponymous label, Jaya Misra India, launched in 2005. Commendable contribution made by her to the Indian fashion world as well as international counterparts, has nabbed the stellar reputation for being distinctive, opulent and an unique range of designs which adorn the free-spirited fashion fads of the era.
The outstanding handcrafted bridal wears are the pre-eminent factor of the brand, which is also considered as the USP of the brand. This magnificent collection inspired by the wardrobes of Maharajas, boasts of everything from floor length anarkalis and cocktail saris to experimental silhouettes and flared lehengas— traditional ensembles for the contemporary Indian woman.
The Jaya Misra label never comes to naught the focus or the essence in shaping the dreams for the brides. She is an ardent believer of the seven vows of marriage and believes in dreams coming true. She has admired and observed the femininity that surrounds and inspired her, each of her creations glorifies a dazzling femininity through the magnificence of noble materials and impeccable cuts.
The designer’s ‘ethnic-innovative’ collection also comprises of a regal range of menswear and breezy resort-wear line. The feminine boho-chic resort wears which enhance the mystic of female form, with the flowy flirty pieces complimenting the dynamic lavishing colours. NAWAZ, the sharp menswear collection includes smart, aesthetically appealing sherwanis, bandis and kurta pajama sets which have been specifically designed to fuse the conventional and the contemporary, flawlessly.
The forte of the brand is Indian craftsmanship, intricate nakkashi embroidery, meenakari work, zardozi work and Swarovski embellishments whilst experimenting with a cocktail of colors. The amalgamation of old and new aesthetic makes her creations an easy favourite fora bridal trousseau. Jaya Misra creation is a work of art and a result of dedicated passion.
Jaya Misra has admired and observed the femininity that surrounds and inspired her, each of her creations glorifies a dazzling femininity through the magnificence of noble materials and impeccable cuts.Jaya Misra herself calls her collection as, “My label’s boho-chic aesthetic is best suited for the confident and free-spirited woman who is not afraid to stand out in a crowd. The beauty of nature also heavily inspires me. This can be seen in the earthy color palette and floral motifs I often turn to and have emerged as a signature of my brand too”.
In 2018 summer, she launched her extraordinary art work through ‘Mosaic Collection’. It was exclusively launched in Dubai Fashion League 2, Dubai. This collection is a selection of contemporary designs influenced by intricate patterns and vivid graphics. This modern collection utilizes clean edges, clever repeats and tromp l’oeil effects, reviving the mood of the 60’s with its ‘Op Art’ geometry and explorations of colour.
Mr.Amitabh Bachchan, Aditya Roy Kapoor, Shraddha Kapoor, Jacqueline Fernandez, Mugdha Godse, Shilpa Shetty, Elli Avram, Evelyn Sharma, Huma Qureshi, Konkana Sen Sharma, Ayushmann Khurrana, Rituparna Sengupta, Vanya Mishra, Narmada Ahuja, Sayali Bhagat, Tulip Joshi, and Reeth Mazumdar amongst few more prominent celebrities, who
has enrobed the eminent designer.
Besides a flagship store in Kolkata, Jaya Misra retails from various cities across the country (Aza in Delhi, Mumbai and Ludhiana; Fuel in Mumbai, Ffolio in Bangalore) as well as in abroad (Aara in Dubai, Sanskriti in Hong Kong and Bibi in London).